Thought leadership is about providing leading insights and commentary at the cutting edge of the subject matter in hand. The most respected thought leaders, although differing in style, have a number of similarities that appear to be key to their effectiveness.
With psychologists confirming that leaders can emerge at any time and in any situation, the question of exactly how to develop an effective thought leadership strategy has never been more relevant.
Authenticity, values and new angles
A lack of authenticity when delivering a thought leadership strategy will quickly erode credibility. Acting or seemingly playing a role is a trait that we are all unconsciously qualified to spot in someone early on, just as many can instinctively sense when someone is being real.
Of course, being yourself means being in line with relevant personal and professional values. This is not only important but is also the solid foundation of a successful thought strategy. Being yourself really does seem to be good advice in this case.
With prolific human learning being acquired and documented in huge quantities, a thought leadership strategy that can take already known information and provide a new light, new angle or new approach is also key.
Communicating with clarity
Any thought leadership strategy will stay as an idea if it is not delivered with absolute clarity to an audience that needs it. Companies such as Cheltenham PR agency www.targetgroup.co.uk are typical of teams that ensure the strategy is not only communicated but also delivered in a way in which the audience can connect with it quickly. In a fast-paced, complex world in which clarity is key, delivering a thought leadership strategy in a way that it is understood first time is critical.
Inclusivity and relevance
Paradoxically, a thought leader may well benefit by listening to the thoughts of others when building an effective strategy. Although more experienced strategists may benefit from the ‘Edison effect’ -having learnt 999 ways not to do something on their way to finding the way that will work – those just starting out can turn fresh eyes onto how to turn old knowledge into new approaches.
Including a relevant blend of new and old is worth thinking about to achieve the key objective of thought leadership: to benefit the many rather than the few in the long term.